Okay, so this would definitely fit in the category of “offbeat” for this Oilers blog. I just read a post the other day about Gatorade’s new social media command center. If it sounds farfetched like something out of Star Trek or maybe Nasa’s control center in Florida, well you would be wrong to think that this is a joke. Perhaps the name for these social media operations borders on cheesy, but the technology is anything but. For all of the hype that this story is getting, the actual command center looks fairly small.